When you manage a sports league, the most important job during the offseason is promoting your league and securing players. The nature of your sports league will dictate your target audience and potential customers—so the first step is to figure out who they are, what they want, and what forms of marketing they’re most likely to respond to and engage with.
Once you have a solid understanding of your target audience—which, for the purposes of this blog, we’re assuming you do—you’ll be able to effectively utilize the strategies outlined below to guide your marketing efforts, as well as the tone, language and structure of your communications.
Read on to learn five quick and easy ways to increase your sports league’s online registration numbers.
1. Organic Social Media Efforts
Consumers are more dependent on digital content than they’ve ever been in the past. In fact, one recent global study found that engagement on social media has increased 61% over regular usage rates since the beginning of the COVID-19 pandemic.
TikTok has overtaken Google as the world’s most visited online destination, and boasts a staggering 105% user growth rate in the US over the past two years. TikTok is a free, short-form video and social media app, and is available for download on both Apple and Android devices. The major difference between TikTok and other social media platforms like YouTube and Vimeo, is that TikTok is based on small, short video clips.
When utilized as a part of your larger social media marketing strategy, TikTok can be a great way to promote your sports league by creating fun video content, tapping into a niche community, and engaging with a younger demographic (if applicable to your league).
Instagram now has over 1 billion users worldwide, and the social media giant has been shown to have a strong impact on consumer opinions. With the right approach, you can utilize your Instagram page to increase your number of followers, build meaningful connections with your audience, increase your sports league’s online registrations, and gain unfiltered feedback that you can use to evaluate the success of your league management.
2. Paid Ads on Social Media
As of January 2022, there are 3.96 billion total social media users across all platforms. With the average consumer now spending an unprecedented amount of time online, utilizing targeted advertising is one of the most effective ways to reach your target audience. And, fortunately, there are a number of tools at your disposal that make it easier than ever, regardless of which social media platforms you choose.
3. SMS Marketing / Text Message Marketing
Text message marketing has come a long way since the early 2000s. Today, it’s one of the most highly effective, and cost effective, marketing methods available.
With roughly 97% of Americans owning some type of mobile phone—and approximately 85% of mobile phone users having smart phones—everyone’s more connected, and constantly connected, than ever before. On top of that, the average text message conversion rate is 30%.
It makes sense, then, to utilize SMS marketing to promote your sports league’s online registration page. It’s also a great way to touch base with your contact base, keep them informed of any important changes or updates, and to continue building the relationship in a nonintrusive way. Keep your texts short, friendly, and informative, and be sure to let subscribers know where to find your online registration.
4. Email Marketing
With time and resources limited, it’s understandable that you’ll want to make sure your marketing budget is being allocated wisely and effectively. You may be wondering if email marketing is really worth it, considering all the other marketing options available to businesses nowadays.
The answer is yes—and here’s why: Beyond being able to use scheduling software to create and distribute tailored email marketing campaigns to encourage more online registrations, email marketing has also been shown to be an extremely valuable tool in building upon existing relationships with customers, in addition to reaching new potential customers.
Keep your emails short and sweet. The copy should be upbeat, visually appealing, easy to skim, and clear in nature. This applies to the subject line as well. And don’t forget to include a clear call-to-action button with a link to your sports league’s online registration page.
5. Sports League Management Software
EZFacility’s sports league management software gives you a complete set of features bundled into one intuitive, responsive platform. Our cloud-based, comprehensive SaaS service simplifies the scheduling and management of fields, courts, leagues, tournaments, teams, coaches, memberships, and more.
All successful businesses—including sports leagues—are built on strong relationships. The stronger the relationship, the deeper the level of customer loyalty and repeat business.
Since successful league management is reliant upon community involvement and engagement, it’s absolutely fundamental that you clearly define—and understand—your target audience so that you can create a solid marketing plan around their needs and preferences to build long-lasting relationships.
To learn more about EZFacility’s comprehensive sports league management, contact us today to schedule a free no-commitment demo and personalized product tour.