For this blog post we’ve asked Sophia Wong, Marketing Manager for Perkville, to share some insights on how to best use Perkville for your business!
To survive in the competitive health and fitness industry, club operators must focus on what differentiates their club from their peers. Did you know that an EZFacility user can customize a rewards program by activating Perkville?
Perkville provides health and fitness businesses with a competitive advantage — giving businesses a platform to drive lifestyle changes by providing gamification tools to boost retention, referrals, and social media.
Gyms and studios have the ability to log into Perkville and customize their reward program to reward class attendance, personal training sessions, and more. The reward program can be updated at any time to accommodate new behaviors, classes or services that the staff determine they would like to incentivize. Staff can easily modify the list of point-generating activities in just a few clicks.
Redeemable rewards are viewed as tangible tokens of achievement in the fitness game. While nothing can substitute for a great workout, redeemable rewards are motivational factors and help retain clients. For many clients, rewards provide a goal they can strive to achieve. Based on our discussions with gyms using Perkville, we recommend a 40 to 1 ratio where 40 works outs or activities equate to a retail, service, or discount reward.
“Perkville has created a buzz in our gym as well as on social media and has helped us perform better in comparison to last year. Our annual memberships grew by 6.6% this past September (2012) compared to 3.0% in September 2011. We saw an improved trend in October as well, and November is looking good too. I get really excited by annual membership growth,” said Anne Co-Owner of Royal Fitness Gym.
For more details here is the link to Perkville’s Gamification White Paper.