Making the Most of Referrals

« Blog | Written by ezfacility | | (0) Comments

Take advantage of the good service you deliver to your customers and as a result, the referrals they can provide to you in return. If you have a solid product or service, then making the most out of it should be simple. Referrals are the most promising source for leads, especially coming from a satisfied existing member.

A few tips to making the “Buddy Referral” system work:

  • Create an enticing incentive for current members to bring friends into your facility
    • Giving a reward, such as one month free membership in return for getting a friend to sign up – is money wisely spent. This should be simple to do with your membership software, and the return on investment will be higher versus money spent somewhere else.
  • Ensure that the offer for the guest is special and worthwhile
    • Offering a complimentary week to experience your club or facility will allow guests to determine whether it’s a good fit for their lifestyle and needs. Sending emails utilizing your management software should make following-up with prospective members easy, and allow you to keep track of all guests / prospects coming through your doors.
  • Produce appropriate marketing materials to bring awareness of the promotion.
    • In addition to sending follow-up emails to prospective members, making sure that current members are aware of the offer is vital. To bring awareness, send emails to all current members (again, this should be simple to accomplish with your management software) letting them know of the offers or perks, and be sure to have plenty of signage throughout your gym with details.

Here at EZFacility we’re big fans of being efficient. One of the best ways to make the most of our efforts is to let our customers do some of the marketing for us – by referring EZFacility to other people in the industry. We know that the best way to accomplish this is to keep our level of customer satisfaction extremely high, and we encourage our customers to do the same. Don’t be afraid to let your club or facility speak for itself.

That’s all for now but check back soon for more ideas and news.

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