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The Importance of a Mobile App

« Blog | Written by ezfacility | | (0) Comments

On the heels of our recent announcement regarding the launch of MemberMe, we thought it would benefit our clients to know the importance of reaching their members through their smartphones.
Here are just some of the vital stats that you might be interested in:

  • Mobile use in general is increasing 39% year to year, while app use is doubling year over year
  • 6.8 million iPhones and Android smartphones were activated last holiday season alone
  • Market share for smartphone operating systems is split almost 50/50 between iOS (iPhone) and Android.  All other smartphone operating systems (including Blackberry’s RIM system) make up less than 10% and have been shrinking in their market share significantly every quarter
  • Pew polling and research estimates that 35% of all US adults have phones with apps on them
  • The number of app downloads in the last week of December 2011 was 1.2 billion worldwide (half were from the US)

Our goal is to arm our clients with these facts and help you in taking the right steps to reach these smartphone and app users. You might ask yourselves, “What does this accomplish for my business?” By offering an app for your business, you’ll have a valuable tool at your disposal to help you retain members. It also sets you apart from your competition in the eyes of potential members, giving you the leverage you need in a very competitive industry.

MemberMe provides your business with a different avenue to engage members in events that you are holding, and also creates an easy way for them to book classes and share this with their friends on Facebook, turning this into not just a retention tool, but a promotional tool as well.

Feel free to download MemberMe and take a look at what an app for your business can look like. Just type in “MemberMe” in the App Store search bar and download. Here’s a QR code that will take you right to it or you can download it from iTunes here.

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