No matter what your particular field of expertise, your primary focus as a business owner/manager should always be to help customers successfully achieve their goals. While this may seem fairly obvious, full workloads and hectic schedules can often lead to falling into a potentially harmful routine, especially when it comes to handling customers. This could lead to missed opportunities to help boost your client’s chances of success.
Every client is unique. Although many will be looking for similar results, they all have their own reasons and motivations for giving you their business. The more you know about their personal goals, the better chance you have of helping them succeed. Take the time to ask them questions, and be sure to listen carefully to their answers. Do your best to understand the impact the work you do with them will have on their lives, and be sure to follow up with them as they progress to be sure they remain committed to achieving their goals.
If a customer feels like a cog in a wheel or just another dollar in your pocket, the chances of them reaching their goals with you will decline dramatically. Be a partner in their progress, listen and understand their expectations, and you’ll be in a much better position to help them find success – and to help you keep them as a customer for the long-term.