Marketing for the Holidays & New Year’s Rush

We all know the holiday season is a hectic time of year. Between traveling, cooking, shopping, and spending time with loved ones, fitness excuses and nutrition indulgences become more frequent and many people tend to push off their health goals by justifying the hiatus through jumping on the New Year’s resolution fitness bandwagon.

So how do you motivate your current clients to stay on track while, at the same time, pave the way for new business in the New Year?

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Free Weights are Here to Stay!

With all the hype about new, top-of-the-line fitness equipment it’s easy to overlook the value of free weights.

These durable, easy to use, versatile and conveniently portable gym staples still continue to be in high demand in clubs all over the world, and they are not going anywhere.

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Improving the Consumer Experience

What is driving business and influencing every aspect of our daily lives? If you guessed technology, you are absolutely right. A more complicated question then, is how exactly technology is doing this, and how businesses can further capitalize on its effect on consumer behavior.
The fact of the matter is, to keep ahead of the curve; businesses must incorporate technology into their operations. Here are a couple of key factors to consider in order to do this successfully.

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