Keeping Your Facility Germ-Free—and Your Members Happy

In 2008, IHRSA published the Guide to Health Cleanliness, which highlighted the startling results of a survey: More than 90 percent of survey participants said they were more apt to renew their membership with a health club facility if the facility was clean. That might not be so surprising, but here’s the shocking part: Only slightly more than half said they would renew if the facility was not clean.

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Face Time

In this digital age, it’s possible to go for days without seeing another person and still be in constant contact with others. Texting, emailing, social media, video-chatting: All which create a level of communication unheard of in previous decades. But guess what? Health club members still prefer in-person interaction with staff than communication via technological device.

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Making Your Facility Intimidation-Free

Have you ever felt close to convincing an on-the-fence prospective member to join your facility, only to have them back away in the end because they’re afraid of being intimidated? In surveys, intimidation is one of the most common reasons people give for avoiding sports and fitness facilities—and we’ve all seen the Planet Fitness “No Gymtimidation” commercials.

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Keep Your Clients Motivated

Around this time of year, there’s a lot of motivation in the air. Even people who avoid making resolutions find themselves catching the New Year’s bug, and they and the resolution-makers alike launch fresh exercise schedules, re-dedicate themselves to weight-loss plans, research new fitness programs to try, and put their workout-related holiday gifts to use.

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Retaining Members Effectively

For many gyms, the end-of-summer push for new members is coming to a close; that effort won’t be ramped up again for another six months or so. So what do you concentrate on in the meantime? Retaining members, of course! As profitable as new sign-ups, or sometimes, with upselling, more profitable, retaining members is a goal all clubs have — but the goal is sometimes elusive.

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Too Much of a Good Thing

Having dedicated members is every fitness facility’s dream — the ones who come in regularly, several times a week, pushing themselves through a routine that leaves them feeling good about themselves and good about the place where they choose to work out. But what if members become not so much dedicated as compulsive? Is that good for them? And is it good for your facility?

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