Creating Space for New Fitness Fads

When I was in college, there were two stationary bikes in the gym’s cardio room. One of them had a tiny little screen that allowed you to set the number of miles you wanted to log or the amount of time you wanted to exercise; it also had a primitive graphic, like something from an Atari 2600 video game, that let you visualize your course: up “hills”, down “valleys”. That was the high-tech bike. The other one had a wheel that looked kind of like a giant fan.

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Train Employees Efficiently—Online

If you run a sports facility, fitness center, or gym, you've probably embraced technology—these days, it’s impossible not to. You have your social media sites streamlined and constantly updated. You have your employees carrying around tablets for instant accessibility and communication. You have gym members uploading data from their personal fitness devices into your club management software. You might even have your fitness studios hooked up so members at home can stream classes.

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Designing Senior Fitness Centers for All Seniors

When my father recently went for a routine checkup with his doctor, only to be sent straight to the hospital for a triple-bypass operation, my family started focusing hard on getting him to exercise. We found a weekly cardio class for him at the senior center in his small town, but it wasn’t enough. He felt uncomfortable and self-conscious in that setting — too exposed to the non-exercising seniors — and he didn’t like the routine of the one class that was offered.

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Retaining Employees

Some of the challenges fitness centers, gyms, and health clubs face are seasonal: getting members into the facility when the weather turns warm, dealing with the New-Year’s-resolution rush, running a member-recruitment campaign. But the challenge of holding on to valuable employees is perennial. After you’ve invested in a costly advertising and interviewing process, you spend a great number of resources training your staff and giving them time to acclimate.

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Time to Get a Passport

Think any of your members have ever tried traveling without a passport? If they do, they risk getting out of shape, inducing an injury when they start working out again, and losing their momentum for regular exercise. I’m not talking about their actual passports, of course; I’m talking about IHRSA’s Passport Program. If your facility doesn’t take part in it, you might be doing your members a disservice.

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Face Time

In this digital age, it’s possible to go for days without seeing another person and still be in constant contact with others. Texting, emailing, social media, video-chatting: All which create a level of communication unheard of in previous decades. But guess what? Health club members still prefer in-person interaction with staff than communication via technological device.

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