HubSpot’s Marketing Event

3 Vital Lessons We Learned From Attending HubSpot’s Marketing Event

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Nothing beats a good stretch of fresh perspective. Our blog team took a trip for some fresh perspective on the marketing industry and we’re happy to share what we learned with all of you. Take a dive into the marketing world today, join us in our recapand let’s get a new perspective on social media together!

Build Your Client Profiles With Social Media

colorful icon of two people
Facebook is still the most popular social media platform and per its own quarterly report, an average of 50 minutes or more a day is spent on their site per person. So if the average person reads around 200 words in a minute, then an estimate of 10,000 words are read in that 50 minutes a day from Facebook users. That’s more than two chapters of the first Harry Potter or Game of Thrones book!
So, what does this mean? One takeaway is the importance of personalization. If people are taking around an hour a day at minimum to engage in content relevant to their personal lives, then the messages they will want to continue reading should ideally be in line with their established preferences. These preferences can of course always be recorded in a Client Profile for future occasions such as birthdays or client anniversaries, etc.
How can a business tailor their content for personalization? I would say a variety of options never fails to accomplish a personalized experience. For example, if you develop a poll post on social media you can utilize the comments section for that post as an “other” option answer. Not only does this prompt engagement among clients—it also gives them an opportunity to type their message directly to you in their own words rather than selecting an answer.
I also reached out to my boss for her thoughts too!

The average amount of time that people spend per day on Facebook alone is incredibly eye opening to the opportunity it creates to engage with not only clients but attract potential clients as well. The stats learned while participating in Hubspot’s marketing event, further drove home the importance and value of crafting the right message for your audience. One tip I would give anyone looking to utilize this platform for their business would be too often check the built-in analytics to gauge how your content is performing. From there you can easily make informed decisions to tailor your message accordingly.

Great advice! Another insight from social media we learned comes from an out-of-the-box perspective. Because Facebook is so popular, what is the preference for platform access? Do clients prefer a computer, laptop or going mobile? These preferences can very well determine the presentation of your content. For example, video news content on mobile devices is commonly featured with large captions and an option for no audio. For the mobile user who may be quite literally on the go, the video then connects to them in the same way that it would for a user who is stationary. With the captions, there is no need for raising the volume or finding a quieter environment to concentrate because the content is tailored to their situation and therefore instantly digestible.

Communication Makes the Experience

illustration of a letter in an envelope
In December, we mentioned the value of overlooked communications that, while may feel technically dated, can still carry an impact. Examples of these communications include ‘Thank you’ notes and—it may seem a bit contrary to recommend handwritten communication, however, to assume all our clients who use social media and technology don’t enjoy a letter can be a mistake. Not to mention we’re honoring grandpa and grandma each time we sit down and handwrite a letter. Remember that you can always double check your clients profile page under the Customer Relationship Management feature for their contact info as well as any information you have recorded for them. We also encourage watching our online webinar: How to Become A Data-Driven Powerhouse, to ensure the best is being made of your EZFacility account.
You can also start an experience with members by communicating a follow-up. Follow up conversations have become somewhat prominent due to how fast communication has become so email is where to start. Our Email Marketing Tools has hundreds of templates to choose from. If you need a quick brush up on how to make use of email templates, please check our support guide here.
And if you are interested in keeping in touch more than often, the EZFacility Branded App could be your best step of all! A branded app permits clients the ability to have access to your business within their smartphone. With the help of our design team, we will help you visualize the brand identity of your business into an easily accessible app from the symbol to the layout colors. Bigger buttons? You got it! No social media or carousel images? Done and Done! We’re happy to help you sculpt the app to your liking.
illustration of a desktop computer and mobile phone

Self-Service is awesome

Ah, self-service. It can be seen from car rentals, hotel check-ins, gas stations, grocery stores… The list goes on and it won’t stop anytime soon due to the popularity it serves for a pleasant consumer experience. As the saying goes, convenience is king, and with the time saved throughout our day-to-day lives it would benefit more to add Member Self-Service to your time-saving helpers tools. Member Self-Service grants client access that puts them first. They can book sessions, lessons, update their contact info, pay bills, view schedules and cancel appointments online. In addition, you have the power to define requirements for bookings and package classes as well as set restrictions for members with unremitting balances. You may even open self-service to the public—enabling a bigger market audience towards your business. It wouldn’t be self-serve if it didn’t serve both your client and yourself! We welcome you to take a tour of our newly improved feature in our support center.

Are Administration Tasks Occupying Too Much Of Your Time?

Are Administration Tasks Occupying Too Much Of Your Time?

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Congratulations! You have achieved the dream of opening your own gym or personal training facility. Your initial marketing campaign was such a success that your membership numbers have gone through the roof and many of your fitness classes are oversubscribed. It all sounds wonderful, however, as your business grows unfortunately so does the administration and tasks. Administration tasks that can take you away from offering first class support to help your members achieve their fitness goals. It’s great to be kept busy by clients on the increase, signing up and joining classes but there is a price to pay if it all becomes too overwhelming. The wheels of progress can collapse in two ways:

1) The administration tasks become overwhelming and this results in mistakes.
– Too many clients turn up for a class due to incomplete bookings for previous clients, resulting in a double booking and therefore not enough space for everyone.
– So either you allow everyone to participate anyway – even though there are too many clients – resulting in a cramped, stressful environment. Or you have to turn away some clients even though you were meant to have booked them in – and again they’re stressed,
– Or maybe you’re letting clients in without a package by mistake so they are attending classes without sufficient monitoring. So clients end up coming to classes without paying. There was frequent rescheduling but the action wasn’t sufficiently monitored enough so the class ends up being surprisingly empty.
2) The other scenario is you’re on top of the administration tasks but it’s taking you forever and stopping you from actually leading those fitness classes or guiding your members to reach those fitness goals you helped them set when they joined your facility.

In the April edition of Gym Owner Monthly Magazine, Gym Owner of the month – Nick Pugliese from Bornefit – listed one of the main reasons for the success of his new facility is because they know their members on a personal level and create a family atmosphere within the gym that urges people to come and train.

However, it is possible to be up to date on your admin without it taking over your life while still engaging with your customers and ensuring they feel welcome at all times. If you give clients a way in which they can book their own classes or personal training sessions online, or through a mobile app, then they are in total control of scheduling themselves. Not to mention all of that time spent in administration tasks is now back on your side for however you see fit!

Using EZFacility’s self-service module or branded mobile app can get you there. Our clients can see what classes you are offering, how many spaces are available based off the maximum class numbers that you set and book into the ones that suit them. When a class is full, it’s full – no double bookings! No crammed classes!

You may be thinking how a ‘family feel’ of a facility stays intact if clients are not engaging with anyone when they are making a class reservation? Well, with the branded mobile app you can share facility information, photos and videos to keep your clients informed as well as sending “Push Notifications” to update clients about class availability, recent news, events and more. Keeping that family feeling 24/7 rather than whenever members pop in. Furthermore, you can create virtual coupons and market current promotions to your clients. What better way to keep engaged with your clients in the modern day at any given time!