December 20, 2013 – Mossa, the Marietta, GA-based company previously known as Body Training Systems, has partnered with Xbox to create an online fitness service that could eventually lead consumers to the gym and that will promote participating health clubs. Through the partnership, Mossa has launched Xbox Fitness, a library of workout videos from top trainers and brands, including Jillian Michaels and Tracy Anderson, as well as Beachbody’s P90X and Insanity. The videos teach home users workouts they can do at their own pace and then guide them into health clubs by offering a free pass to visit Mossa group fitness classes.
“With this unique Xbox Fitness partnership and the growing popularity of our group fitness programs worldwide, we’re entering a very exciting phase of our business,” said Mossa president Terry Browning.
Emily Wilensky, Marketing Manager of EZFacility, a fitness facility management software provider in Woodbury, New York, said the partnership is an exciting development. “We’re at the dawn of an age in which home workouts are easily accessible, personal devices provide data feedback, and trainers work with their clients over Skype,” she said. “Health clubs and other fitness facilities have to find ways to integrate these new technologies. A home workout video library that encourages gym attendance is a huge plus.”
Released in November, Xbox One, the platform that allows users to access Xbox Fitness, features precision Kinect technology, which gives users immediate feedback on form, power, and heart rate. Programs currently offered include Mossa Core Workout, Mossa Fight Workout, Mossa Groove Workout, and Mossa Power Workout.
Over the next four years, participating clubs that agree to honor a free pass given to Xbox Fitness users will be promoted through Xbox One.
Mossa’s Online Fitness Service Encourages Gym Attendance, Promotes Some Health Clubs
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