Train Employees Efficiently — Online

If you run a sports facility, fitness center, or gym, you've probably embraced technology — these days, it’s impossible not to. You have your social media sites streamlined and constantly updated. You have your employees carrying around tablets for instant accessibility and communication. You have members uploading data from their personal fitness devices into your management system. You might even have your fitness studios hooked up so members at home can stream classes.

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Boost Retention: Help Your Members Achieve Their Goals

There’s a powerful little word in our industry, one we love (when things are looking good) and hate (when things aren’t). I’m talking, of course, about “retention.” The word carries some kind of magical power. If retention is working in our favor, that’s an indication that business is good and we’re making the right decisions. If it’s not, it’s an indication that something — something — is off, but often it’s mysterious what that something is.

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Designing Senior Fitness Centers for All Seniors

When my father recently went for a routine checkup with his doctor, only to be sent straight to the hospital for a triple-bypass operation, my family started focusing hard on getting him to exercise. We found a weekly cardio class for him at the senior center in his small town, but it wasn’t enough. He felt uncomfortable and self-conscious in that setting — too exposed to the non-exercising seniors — and he didn’t like the routine of the one class that was offered.

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Retaining Employees

Some of the challenges fitness centers, gyms, and health clubs face are seasonal: getting members into the facility when the weather turns warm, dealing with the New-Year’s-resolution rush, running a member-recruitment campaign. But the challenge of holding on to valuable employees is perennial. After you’ve invested in a costly advertising and interviewing process, you spend a great number of resources training your staff and giving them time to acclimate.

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Why Conventions are Good for You

It’s almost that time again, folks—IHRSA convention and trade show time. The upcoming event, slated for the second week of March in Los Angeles, will mark IHRSA’s 34th year of gathering industry members for discussion, exploration, learning, marketing, and all-around celebration of the health and fitness world. Here’s why, if you haven’t registered already, you should consider doing so; if you have registered, here’s why you’ll be happy you did.

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