Time to Get a Passport

Think any of your members have ever tried traveling without a passport? If they do, they risk getting out of shape, inducing an injury when they start working out again, and losing their momentum for regular exercise. I’m not talking about their actual passports, of course; I’m talking about IHRSA’s Passport Program. If your facility doesn’t take part in it, you might be doing your members a disservice.

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Face Time

In this digital age, it’s possible to go for days without seeing another person and still be in constant contact with others. Texting, emailing, social media, video-chatting: All which create a level of communication unheard of in previous decades. But guess what? Health club members still prefer in-person interaction with staff than communication via technological device.

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Retaining Members a Month at a Time

Let’s say you’ve got a prospective member who has shown a lot of interest in your facility. You’ve given her a tour, offered her a free day pass to try the place out, and even had the highest-performing member of your sales team sit down with her for a full twenty minutes, chatting like an old friend and answering a slew of questions. Yet, when it comes time for the prospective to sign on the dotted line, she balks—she just doesn’t feel like she can commit to a year-long membership.

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Creating Classes for the Cool Kids

When you think of exercise classes for the 8- to 13-year-old set, you probably think “ballet” and “karate.” You probably leave instruction in those fields to the kinds of niche studios that have been catering to children’s physical activities for decades. But things are changing in the world of kids’ calisthenics. Classes are no longer limited to the traditional ballet and karate.

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