Keeping Up Appearances

Recently, here in New York City, I was helping a friend research options for a swimming facility. We visited, which, as everybody knows, is the place to go for the inside scoop on any and every business imaginable. A search on Yelp for “gym swimming pools” pulled up a long list of gyms, health clubs, and fitness centers that have pools. At first we were overwhelmed. Then we realized how easy Yelp makes it to weed choices out. Does it have less than four stars? Forget it.

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Making Your Facility Intimidation-Free

Have you ever felt close to convincing an on-the-fence prospective member to join your facility, only to have them back away in the end because they’re afraid of being intimidated? In surveys, intimidation is one of the most common reasons people give for avoiding sports and fitness facilities—and we’ve all seen the Planet Fitness “No Gymtimidation” commercials.

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Planning for Emergencies

My son is eight years old, the age at which curiosity, acquired knowledge, and a total fascination with disaster scenarios come together beautifully and lead to all kinds of thought-provoking (and sometimes horrifying) what-if questions. What if the house blew up just as we were about to step inside of it? What if a tornado ripped through town unexpectedly while summer camp was in session?

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