Rethinking Reception Areas—in Real Life & Online

We all know the cliché: First impressions matter. Some social scientists have suggested that we size up new people, places, and things within thirty seconds of first encountering them, making decisions about them then and there. Of course, first impressions often are proven wrong — but sometimes, depending on the content of a given impression or the person forming it, there’s no chance to prove it wrong. Fact is, clichés are clichés for a reason: They tend to touch on some kind of truth.

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Encouraging Proper Hydration

Last weekend, my nine-year-old asked me to pack three bottles of water for his soccer match: one he could drink before the game and at half-time, one that I’d stuck in the freezer that he wanted to let partially melt so he could have it cold after the game, and one he could dump over his head when he felt too hot. When we got home, to my astonishment, I found all three bottles empty.

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Creating Space for New Fitness Fads

When I was in college, there were two stationary bikes in the gym’s cardio room. One of them had a tiny little screen that allowed you to set the number of miles you wanted to log or the amount of time you wanted to exercise; it also had a primitive graphic, like something from an Atari 2600 video game, that let you visualize your course: up “hills”, down “valleys”. That was the high-tech bike. The other one had a wheel that looked kind of like a giant fan.

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Add to the Client Experience with Nutrition Complete

Over the last decade our industry has seen a boom in the latest gadgets and innovations revolving around fitness equipment within the club. However, the same old problem remains – your members are leaving. The fact is, approximately 80% of members who join a gym are coming to lose weight, but rarely do they ever succeed. Although members may lose 400 calories by running on a treadmill for 60 minutes, they do not always meet their goals. Why?

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