Helping Your Clients Through Injuries

The other day, a friend of mine told me an interesting story. She’s no athlete, but for 2014 she made a New Year’s resolution to get in shape. She starting running three days a week and she joined a gym. Against all odds, she stuck with her resolution, and ten months into it she looks great and says she feels better than she ever has. Except for her ankle. About three months after she launched her new workout routine, my friend twisted her ankle, and it’s never been quite the same.

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Supporting Your Female Clients

You’ve probably heard the saying before: “Women hold up half the sky.” But, in fact, they may hold up most of your fitness facility. Research suggests that women drive 70 to 80 percent of consumer spending worldwide. Moreover, women, much more than men, engage in word-of-mouth publicity—they talk about their experiences with businesses, products, and service-providers, and, in their social circles. They hold a great deal of influence over the way others choose to spend money.

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Youth Obesity and You

Earlier this year, reassuring news about childhood obesity emerged: For 2- to 5-year-olds, rates have plummeted 43 percent in the past decade. The data comes from a major federal health survey and is the first indication that America may be turning the corner on the childhood obesity epidemic. Given evidence that children who are overweight or obese at 3- to 5-years old are five times as likely to be overweight or obese as adults, this is very hopeful news.

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Healthier Planet, Healthier You

I’ve talked about the Green Sports Resource Directory in this space before. Created by the U.S. Environmental Protection Agency, it’s a collection of online resources designed to help sports facilities, leagues, and college and university teams reduce their carbon footprints. With inspiring success stories and links to organizations devoted to helping sports-oriented businesses make environmentally sound decisions, the website illustrates the benefits of greening sports.

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Consider Your Business Decisions

If you own a health club or sports facility, you know that about 98 percent of the job consists of making decisions. In any aspect of life, decision-making can be challenging, but in the context of running a business, it can be especially nerve-wracking.

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