How to Increase Social Media Reach

Boosting sales and leads is one of the greatest assets that social media can offer a business.  When done properly, social media can transform into a lead generation monster for your company. To unleash the monster, people need to know that you exist and are ready to make an impact on the social media world. So how do we do this? By building a social media presence. 

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Time to Get a Passport

Think any of your members have ever tried traveling without a passport? If they do, they risk getting out of shape, inducing an injury when they start working out again, and losing their momentum for regular exercise. I’m not talking about their actual passports, of course; I’m talking about IHRSA’s Passport Program. If your facility doesn’t take part in it, you might be doing your members a disservice.

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Face Time

In this digital age, it’s possible to go for days without seeing another person and still be in constant contact with others. Texting, emailing, social media, video-chatting: All which create a level of communication unheard of in previous decades. But guess what? Health club members still prefer in-person interaction with staff than communication via technological device.

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Retaining Members a Month at a Time

Let’s say you’ve got a prospective member who has shown a lot of interest in your facility. You’ve given her a tour, offered her a free day pass to try the place out, and even had the highest-performing member of your sales team sit down with her for a full twenty minutes, chatting like an old friend and answering a slew of questions. Yet, when it comes time for the prospective to sign on the dotted line, she balks—she just doesn’t feel like she can commit to a year-long membership.

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