EZFacility Blog
Fitness, Sports & Gym Management Business Insights
Tried-and-True Advertising
Over at the website of the International Health, Racquet, and Sports Club Association (IHRSA), there’s…
Help Your Clients Make It to the Gym
Every year around this time of year, it feels like someone has turned the dial…
Take Advantage of Special Events
Wandering around among witches, dragons, princesses, and Harry Potters this Halloween, I watched my own…
How Do You Let Employees Know They Are Valued?
“The quality of any club’s performance is directly related to how the employees are treated…
Sharing Local Stories With Your Clients
I don’t know Albert, a fifty-two-year-old marketing specialist and father of two, but I know…
Marketing to Women
“How are we going to make the women happy in this club?” That’s the question…
A Natural Alliance – Gyms and Schools
In New York City, it’s common for schools to raise funds by holding yearly auctions.…
Turning Your Racquetball Court Into a Yoga Studio
I love my gym. I do not, however, love my gym’s yoga offerings. The first…
Reviewing the Basics of Gym Management
I was talking the other day with a friend of mine who manages a gym…
Can Your Staff Adapt to Client Injuries?
I had a nice little visit to the emergency room the other day. I injured…
Green Your Facility
When the U.S. Environmental Protection Agency (EPA) unveiled its Green Sports Resource Directory in August,…
Childhood Obesity Awareness Month
It’s back-to-school month — and Childhood Obesity Awareness month. Even if your fitness facility caters…
Retaining Members Effectively
For many gyms, the end-of-summer push for new members is coming to a close; that…
HIIT the Gym
I (and millions of other people) have a new obsession: high-intensity interval training (HIIT). It…
The Personal Approach To Collecting Feedback
I have a confession to make. I never, ever fill out surveys. I feel irritated…
What Does Being Sensitive Have to do With Running a Gym?
In a recent post on the International Health, Racquet, and Sportsclub Association (IHRSA) blog, fitness…
Too Much of a Good Thing
Having dedicated members is every fitness facility’s dream — the ones who come in regularly,…
Video Games and Exercise
A friend of mine recently told me about a deal she cut with her twelve-year-old…
What Kind of Happiness Can You Offer?
In this industry, there’s a lot of talk about happiness – as well there should…