It’s been over a week since we attended the Club Industry show, and it got us thinking about how important it is to be present at these sorts of industry events. While it produces significant leads for us, it also serves as an ideal avenue to connect face to face with some of our clients. It’s great to receive feedback from our current clients and not to mention the fact that this is the perfect opportunity to answer many questions they may have. Furthermore, we’re always connecting with others in the industry leading us to form great partnerships that benefit not only us, but our own clients as well.
That being said, we encourage you to take part in industry events and shows. You’ll have the opportunity to not only exchange ideas with your fellow fitness colleagues but become inspired by what others in the industry are doing as well. Being a part of these types of events is also important in order to stay up to date on the latest trends in your industry. While it’s vital to stay true to your own business model, it’s just as vital to keep up with the ever-evolving needs of consumers. You’ll find that just by intermingling with them, you can learn how to roll with the punches and stay relevant.
Gaining industry knowledge will serve in helping you improve your business and better service your customers. In the end, keeping up with your industry’s evolution is essential to being successful in today’s business world. Stay on top of it and later enjoy the fruits of your labor.
Some of the major upcoming industry events include:
- Athletic Business Conference & Expo – December 1-3, 2011
- IHRSA 31st Annual International Convention & Trade Show – March 14-17, 2012
- NIRSA Annual Conference and Recreational Sports Exposition – March 27-30, 2012
- United States Indoor Sports Association’s 2012 Facility Operators Conference & Trade Show – June 11-14, 2012
Check back often for more ideas and tips and we’ll hopefully see some of you at these events!