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Realizing Your Website’s Fullest Potential

« Blog | Written by ezfacility | | (0) Comments

A website for your business isn’t just recommended, it’s essential! It’s also important to ensure that you maximize this resource that you’ve put so much time, money and effort into. Below are a few steps you can take toward setting up an opt-in form on your website in order to begin using your website to its fullest potential.

Keep up with people who have visited your website

There is a reason why they were on your site and following up can only lead to good things; half the battle is already won once you have their contact information! This is also a great opportunity to keep them updated on any new developments including class time changes, new offerings, and deals – all of which may have been factors they took into consideration before signing up.

Reward them for signing up 

Offer them an incentive for giving their contact information. Be sure that the offer is relevant to your industry, otherwise it may not make the connection you’re hoping for. Perhaps if they sign up, they get to try out a free class or get evaluated by a personal trainer. Creating the right offer will kill two birds with one stone; you’ll have their contact information and they’ll want to come in to your facility or gym to try out what you’re offering.

Draft follow-up emails 

Now that you have their information, what do you do with it? For starters, you may want to create a “welcome” email that you can send on the fly as soon as someone signs up. After that initial email, keep them posted by sending them your newsletter and informing them of any new offers to new members. Having some emails pre-drafted will be a huge time saver in the end and can all easily be done with your club/facility management software. Utilizing the email marketing function, you can create separate lists for non-members or people who have specifically requested information on your website. You’ll find that this is the easiest way to set up and keep track of emails.

We hope these suggestions have been useful when it comes to making the most of both your website and club/facility management software. Come back soon for more tips!

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