It’s no secret things are still socially distanced in all industries, and life in general. And the shooting ranges industry is no different. Maybe you found it challenging to market your shooting range beforehand. And now it feels even more difficult during the coronavirus. Because not only are you trying to manage your business, engage existing customers and attract new ones, now you have to do it all digitally as well. And how do you do that when a shooting range is very much an in-person sport?
Well, business owners, we have some tips on how to market your shooting range in 2021. We want to help you continue to hit the mark in the months to come.
Host a Free Intro. Course
Depending on what social distancing guidelines look like in your area, you may not be able to host an in-person workshop. And that’s okay! But you can always offer free online introduction courses in the interim. Introduction to gun safety, shooting techniques, how to clean your firearm, personal defense and more. Any course to help your new members learn more about you while building new skills at the same time is always worth offering.
Keep Up With Email Marketing
Without face-to-face contact, it’s more important now than ever to keep up with your email marketing. (Social media and mobile apps too!)
The good news is, marketing has already been leaning toward an online presence over the last several years. So, it’s completely doable. The even better news is, your shooting range software can help you manage all your communication needs. Everything from check-in emails to new class alerts and limited time offers. If you have any questions about how to get the most out of your software, our team is always happy to assist you. Call us, anytime.
Ask For Reviews
Don’t be shy. Reach out to existing members and ask them to share a little member love with their friends and family. Another good idea is to use your email marketing system for follow-ups. Ask new visitors to share about their positive experiences. The sooner you follow-up, and the fresher it is in their minds, the more likely they are to share it.
Tap Into Influencer Marketing
There are many reasons why influencer marketing is growing rapidly. The first one is that everything is done mostly online now. Millions of people come and go online each single day. And they are sharing their everyday likes, opinions and experiences. When you team up with the right influencer, you are opening yourself to more outdoor enthusiasts and potential fans.
Another reason influencer marketing is so effective is because people trust recommendations by other people. Even if they don’t know the person in real life. They like that it’s coming from a real live person versus a company advertisement.
Influencer marketing can be a powerful tool for your digital marketing plan. Plus, you don’t even have to spend that much money on it. To start, reach out to somebody lesser known but with a strong following. You can offer them free products and services in exchange for their honest reviews online.