Yoga Branding Do's and Dont's

Yoga Branding, Important Do’s and Don’ts

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Sorry, Shakespeare. A rose by any other name doesn’t smell quite as sweet in the 21st century when there are plenty of other better-looking roses waiting to out smell you. Names do matter and branding is vital.

Branding is when a company creates a name and design specifically for themselves. It’s a visual representation to help set any business apart from the rest so customers can distinguish their products. Branding can either attract or repel customers and increase or decrease business value.

This is especially true in the yoga community right now, where there is a ton of competition. And the market is expected to double within the next year alone. Meaning, upcoming yoga business owners have much to think about. Like, how they plan to showcase their uniqueness for the world. Make sure you’re doing it right. Here are some dos and don’ts for your studio brand.

DON’T Be Impatient or Make Hasty Decisions

Good things take time and first impressions are everything. You want to put your best foot forward.

The many facets of branding include:

·      logo

·      color

·      typography

·      imagery

·      voice

·      actions

·      marketing

Start with your logo because it’s the first thing people encounter. You don’t want to rush this step. Take your time, play around with all your options and consider hiring a designer. You might not think you need one but typically, it’s better to spend the money on this step than skimp or cut corners. Logos appear on everything from yoga studios and merchandise to business cards, banners, flyers, social media and much more.

Rebranding, later on, isn’t necessarily a death sentence for a business. But, it does require more work later on than if you just took your time coming up with one you love in the first place, and were consistent across the board.

DO Your Research

If you are still feeling overwhelmed with what you need to come up with, take a peek at your competitors. Find out who they are and what they are doing right or wrong. And take a look at some bigger brands also, even if they aren’t directly related to your playing field. There’s always a lesson to take away.

DON’T Get Hung up on Competition

Find out who the competition is but don’t become obsessed over it. After all, this is about why you’re different. And if you spend too much time looking at someone else’s product, you could accidentally end up very similar, or worse, feeling discouraged.

DON’T Ignore Color

Color choice is important in any design. There is research to prove how it affects the human mind, body, and emotions. It’s even more important when creating a yoga business. Yoga studios are meant to be a safe space to relax and open up in. You want to make your clients feel drawn in and comfortable.

When you think of hues in the red, orange, and yellow families, they are all things associated with the sun and fire. As a result, you likely imagine warmth, energy, and enthusiasm. Blues and purples give feelings of being cool, or calm. Green is mostly tied to good health and good fortune. But beware, there are shades that can make you green with envy the same way certain shades of red and yellow can leave you angry or discontent.

DO Pick a Brand Voice

Like color, your brand’s voice plays a big role in the way you are viewed and how well you are received. Because you already know your target market and are familiar with the yoga community and lifestyle, this one should be relatively easy.

DON’T Forget About Your Personal Brand

Don’t forget about your personal brand. Who you are as the owner is as significant as what your facility stands for as a whole. For one, be authentic. This shouldn’t only be a job for you. Again, it should be your lifestyle. You’ve heard the saying, “Practice what you preach.”

And second, never stop learning. Stay at the top of your game and in the know by attending workshops and speaking with colleagues and mentors often. These things will help you deepen your practice.

DO Be Consistent

Consistency is key. Your studio brand, voice, personal brand, yoga teachers and social media should be aligned at all times. Yes, mix-up your classes from time to time to keep things exciting and fresh, but the way you leave people feeling after their visit should always be the same. If any part of the whole dynamic ever feels the slightest bit off, your customers will be able to feel it. And then your credibility, authenticity, and business could be affected.

Hold regular training with your yoga teachers to go over company news and share feedback together. Your employees are more likely to have pride in their work and feel like part of the family if your vision is clear and it’s one they can stand behind. The same goes for customers.

Check out our blog for more other yoga-industry related tips like How to Open a Yoga Studio and also some Gym Event Ideas to get business flowing.

7 Healthy Holiday Eating Tips

7 Healthy Holiday Eating Tips

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For most people, it isn’t the working out part that gets them. It’s trying to stay on track with an eating plan, especially during the holiday season. Because, let’s be honest, no matter how badly you want to drop those pounds, you can’t reason with temptation clouding your brain.

If you need help attending some chocolate-charged holiday parties without face planting in the very first pies, these healthy holiday eating tips are for you.

1. Eat before you go.

The same way you’d never go to the grocery store hungry is the same way you shouldn’t show up to holiday parties on an empty stomach. You’re just asking for trouble. Because when the hunger pains strike, you won’t be eyeballing your grandma’s tray of healthy veggies. You will be headed straight for the sinful calories- and the naughty list!

Curb your hunger by eating something small yet filling before you leave the house like an apple, hard-boiled egg or leafy green salad. Also, don’t forget to drink plenty of water. Sometimes your brain tricks you into thinking you want to eat when you’re actually only thirsty.

2. Bring your own food.

Not sure what’s going to be on the menu? Ask the host if you can bring something to contribute. That way you will know for sure there is at least one dish you can enjoy guilt-free. You will be happy, and the host will have one less item to stress over. It’s a win/win.

This is also great for anyone with diet restrictions or food allergies as well. If you are ever unsure about the ingredients, bring something to share. It’s better safe than sorry.

3. Concentrate on your meal.

Research shows people who eat in front of the television, or absentmindedly, tend to eat quicker and bigger portions than normal. So, take it slow and really indulge your senses: Look at your plate and admire the colors before you. Eat slowly and anticipate every bite working its way to your lips. Focus on the way the ingredients smell and taste. Notice the different textures as you chew.

Not only will you be able to better register when you are full and consume less calories, but you will also appreciate your meal more.

4. Grab a friend.

Have you done steps 1-3 but still aren’t sure if you can be trusted? When you’re feeling weak at the knees, it pays to buddy up with someone. Sitting next to another healthy eater holds you accountable and ensures you’re less likely to stray.

5. Use smaller plates.

The bigger the plate, the more likely you are to pile it on. Instead, opt for eating dinner on a smaller one, like a dessert plate. It will ensure your body has more time to recognize when it’s full. Plus, if you pile on the protein and vegetables first you will have less room for the unhealthy stuff.

6. Pick One.

Don’t put too much pressure on yourself or it will give the bad items more appeal. Allow yourself to choose one goodie to eat, and you are less likely to overdo it -or worse- completely sabotage your hard work.

Consider your options though. For instance, don’t waste empty calories on potato chips when they’re available all year long. Pick a treat unique to the season, like your mom’s famous homemade cherry cheesecakes. Now that’s something worth celebrating. And again, don’t scarf it down. Eat slowly and take the time to enjoy it.

7. Workout.

If you follow these tips and still find yourself feeling weighed down the next day, shake it off with a little physical activity.

An early morning workout is known to rev-up your metabolism and help you burn off a few extra calories throughout the day. Go for a walk, or drop inside a nearby yoga class. Your body will feel rejuvenated and so will your mind.

Have you started planning your health goals for the new year? We’d love to hear them. Drop us a line in our comments. For more industry related tips, be sure to visit our blog often.

Business Plan for Yoga Studio

Business Plan for Yoga Studio

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The first step to opening any business is creating a business plan. You might think a yoga business is a bit different given the large market for it, and your undeniable passion for the practice. But, don’t make the mistake of skipping this step. A wise man once said, “Before anything else, preparation is the key to success.”

WHY YOGA?

You’re probably thinking, “Why not yoga?” Right? You love the benefits of yoga classes, you live and breathe the practice, and you have all your teaching certifications. And you feel like it’s time to carve out your own happy corner of the world by opening a yoga studio business.

You’re off to a great start. But, understand it won’t all be yogi pretzels and rainbows to begin with. Kicking off any business threatens to rob even the most mentally zen person of all their ohm. So, ask yourself these questions.

·      Is this really what you want?

·      How much do you know about owning a small business?

·      Are you okay with working many hours?

·      Can you afford a pay cut until you can get it fully running?

In this post, you will find a quick yoga studio checklist to get started on your path.

CERTIFICATIONS AND LICENSES

Owning your own studio is different than picking up classes in another studio or doing pop-ups in the park. Having your place of business requires you to cover your legal bases.

·      Are your certifications up to date?

·      What about your yoga teachers?

·      What do you know about obtaining a business license?

·      Do you have insurance or liability coverage?

FINANCES:

Money is at the top because you won’t get very far without it. Not many people will have the full amount of money to put down themselves.

·      Have you researched initial costs?

·      Will you have a co-owner?

·      What about investors?

·      How much do you expect to make during your first year?

·      Have you calculated legal fees, rent, licenses, equipment, employees, marketing efforts, etc.?

·      Do you have a nest egg for set-backs and emergencies?

PRICING AND RETENTION STRATEGIES:

Because this is also related to finances.

·  What are your class prices and packages?

·  Have you thought about cancellation fees?

· Will there be membership options?

·  Bonuses or discounts for anything?

TARGET MARKET:

You have an idea of what services you’re going to provide and mostly a target market: Yoga and yogi’s. But that might be too general. Get started on looking at a special niche for yourself, if possible.

·      Is there a certain demographic you want to reach most?

·      Is there a specific style of yoga that appeals to you?

·      Which yoga classes will you offer?

PROMOTION:

Now that you know who you’re targeting, how do you plan to reach them?

·      Have you thought about your business name and logo?

·      Will you have a website?

·      Which social media platforms will you use?

·      Will your yoga teachers have social media too?

·      What events will you organize?

·      Will there be a referral program?

·      What do you know about traditional marketing and digital marketing?

MARKETING STRATEGIES AND TOOLS:

Once you’ve thought about how to promote your small business, you can research tools to implement in your marketing strategies. No, they won’t do all the work for you. But, they will relieve some of the stress. They can help with email blasts, performance analytics, sign-ups, check-ins, scheduling and more.

Check into some of these popular digital marketing tools:

·      Google Analytics

·      Google Adwords

·      Canva

·      Trello

·      Hootsuite

·      Later

·      Management Software

EXECUTIVE BUSINESS PLAN

The last step is to summarize everything. Because, the first thing potential investors will want to see is the bigger picture for your yoga business. An executive business plan on how you expect to achieve it. If it doesn’t sound realistic or worthwhile, they won’t risk their time or money in your vision. Your executive business plan should get right down to the nitty-gritty in one concise document.

Did you find these yoga studio business tips helpful? Check out the rest of our blog for more industry related tips.

Yoga Trends

Yoga Trends

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People have been taking a seat at their yoga mats for thousands of years. Whether it’s to clear thoughts and become more mindful or to increase flexibility and improve muscle tone, yoga does it all. That’s why practicing yoga isn’t just a workout, it’s a lifestyle.

In recent years, a new wave of yogi’s has rolled onto the scene and brought a handful of modern practices with them to yoga studios everywhere. They’re more dedicated than ever before to finding their om, even if it means experimenting a little. Here are 5 of the hottest (and weirdest) yoga trends right now, plus one less popular one.

Animal Yoga

Move over, downward dog. There are more animals in town; The get-up goat, bending bunny and swaying snake.

Okay, those poses are made-up. But the yoga classes are completely real. People are paying good money to do yoga with animals for different reasons. For example, pet therapy, like bunny and goat yoga, is said to be relaxing and uplifting, especially when dealing with grief or sadness. Snake yoga, on the other hand, is all about creating energy and facing fears.

You should bring an open mind to your mat- and maybe some eco-friendly wipes. Because no matter how enlightened they are, when animals gotta go, they gotta go. Furry friends tend to leave furry dropping during bunny yoga and goat yoga.

Online Yoga

Anything can pretty much be found on the internet today. So, it only makes sense that a lot of businesses and influencers have increased their online presence.

Want to take yoga classes but you’re too afraid to do them in front of other people? Or, you keep missing the classes because of your schedule? No worries. Hop online and look for free instructionals on Facebook, Instagram, and Youtube. There are a ton of people there to follow and workout with including Jessamyn Stanley, Rachel Brathen, Adriene Mishler, and Rebekah Borucki, to name a few.

Acro Yoga

Much like in snake yoga, acro yoga is about facing your fears. It’s a mixture of traditional yoga meets acrobatics. So, while it’s a tad more playful, it also knows when to be serious. The primary objective is about vulnerability and communication. You will need to be in constant communication with your partner whether you’re the base, the flyer or any other position. It’s

about challenging yourself, opening up and trusting another person. You can show up with a partner but don’t skip out if you can’t find anyone. People go to class solo all of the time. It could be an opportunity to meet someone new and build a unique relationship from the ground up.

Gin Yoga

There’s been wine yoga and beer yoga, but now there’s gin yoga.

The idea is, if you’re feeling nervous about attending a class, these beverages will give you a boost of liquid courage to get you by. Not only that but gin is especially known for having a calming effect. But be careful not to sip too quickly because it’s also known for creeping up and causing unpleasant feelings -or nausea- as well.

When done the right way, think of gin yoga as a total body experience. The class will teach you to tune in to and appreciate what’s going on in your body. Everything from the way the gin feels as it touches your lips to the journey it takes until you feel that warming sensation in your stomach, and well hopefully, your soul.

Yoga Wheel

Yoga is no stranger to props. Sometimes to achieve a certain posture, or properly support your technique, the instructor will gently slide a yoga block underneath you. Rolled up mats or towels can have the same benefits.

Now there are yoga wheels to help you out also. They’re great for aiding with your backbends flexibility.

Yin Yoga

You’re likely familiar with the yin-yang. They’re two complementary forces in Chinese philosophy that represent the light and dark in all things. While yang is thought of as more of an active energy, yin is much calmer.

What you’re probably unfamiliar with, however, is Yin Yoga. It’s a much slower-paced style of yoga that includes dim lights and guided meditation. Sounds kind of wonderful, right? So, why isn’t it more popular? Yoga studios are stumped too.

This style is different from traditional yoga because it focuses more on the connective tissues in the body versus muscle groups. Also, each pose is held longer than in other classes, often for several minutes at a time.

Though holding each stance can be a bit of a challenge, the real workout is what’s going on in the mind. Everyone stores emotions in their body and yin yoga is able to tap directly into them. It’s not uncommon to cry during a class (never from pain!). Keep in mind each pose should challenge you, but not hurt you. Listen to your body and follow its signals. This is a great practice for anyone in therapy or who suffers from anxiety.

Have you tried these yoga trends before or incorporated any of them into your lifestyle? We’d love to hear all about how you’re practicing yoga.

But ultimately, it doesn’t matter how you downward dog, all that matters is that you enjoy doing it. Namaste! To see more blogs like this one, come back and visit our site often.

How to Open A Yoga Studio

How to Open a Yoga Studio

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Opening a successful yoga studio is similar to opening a gym, except there’s a little more zen and a lot less equipment. If you’ve been into yoga for some time now and have obtained your certifications and teaching hours, here is a quick guide on how to open a yoga studio.

The Time is Now

Yoga isn’t a new fad. It can be dated back thousands of years in history. However, the practice has grown substantially in the past decade, particularly in the United States. So, the time is ripe now for creating a business plan and opening a small business in the yoga community.

If you’re worried there might be too much competition, don’t be. There is plenty of space, and success to be had by everyone. Besides, no two yoga studios are ever alike. Just like no two people are ever exactly alike either. Be yourself and the customers will follow. Keep the yoga classes coming!

Find a Space You Love

Yoga is all about training the mind and body to work together. The place you choose for your yoga studio is important. It should be friendly and inviting. You want to rent somewhere that says you’re warm and welcoming and gives off good vibes. 

When opening a yoga studio, you don’t have a lot to buy for the facility. Yes, you might consider a management software to make organizing and staying on top of things easier like memberships, check-in’s, and emails. And yes, you might need small essentials such as yoga mats, blocks, wheels, and baskets. But, that’s pretty much it. A yoga studio doesn’t require more than active members and floor mats.

That’s great news for you as the business owner. It means you won’t need a huge financial backing to get started like you would at a gym. Instead, you can spend your time focusing primarily on the space itself.

Where will you rent and how big of a studio will you need? If you are already teaching and you have a following, it should give you an idea of how big to start off.

Raise Your Vibration

Raise your vibration! Send out feelings of love, gratitude, generosity, happiness and more. Hire instructors who will do the same. People will take notice.

Not only can you raise the vibration in the energy you’re putting out, but you should also raise the vibration inside your studio. You can achieve this by intentionally filling it up with sights and smells that are pleasing to the senses.

Start with color because colors hold immense power. So, when decorating, be mindful of the paint you choose for the walls. The color you pick can either lift you up and give you the utmost clarity and motivation, or it can mentally block you from tapping into true potential. For example, red is energizing, while yellow is uplifting, green is encouraging and blue is calming.

Aside from colors, keep as much space open as possible to avoid clutter. Use essential oils and incense, play soft music, let fresh air in whenever you can, and place plants and flowers all about. If you don’t have a green thumb, don’t fret. There are still ways to incorporate some, like purchasing faux plants.

Promote Yourself

Raising your vibration is always great but you will still need to market yourself. There are tons of ways to do this! Get on social media, advertise free trials, and host events. Some event ideas include a grand opening, anniversary bashes, and offering up your space to causes in the community. Another idea is planning pop-up events near your small business and getting the word out on social media.

Offer a Variety

You want to offer a variety of yoga classes as well as instructors. People enjoy having options to choose from because it gives them a chance to try out different techniques and styles of teachings.

Also, stay up to date on the latest yoga trends. Of course, skip over the ones you’re uncomfortable with or don’t resonate with the message you wish to send out. But, do stay open to occasionally trying new things.

Namaste

Good luck. Now that you’ve got some ideas to add to your business plan, you will be on your way to becoming a business owner with a successful yoga studio in no time.

How-to-clean-gym-mats

How To Clean Gym Mats and Fitness Floor Surfaces

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You’ve freed up some of your workload by installing a Gym Management Software. (Go you!) And now you have time to shift your focus to other things like interacting with your gym members more- or cleaning your gym mats. Yes, your gym mats!

Admittedly, it might not be the most exciting or glamorous aspect of being a gym owner, but someone has to do it. In this post, you will learnhow to clean gym mats,and other floorings, and why you want to.

Why clean the floors?

If you’re a new gym owner, clean flooring might not feel particularly high on your to-do list. Especially, if everything is brand new, anyway. But trust us, it won’t stay that way forever. Soon, you’re going to have a lot of traffic parading in and out of there. Remember, in addition to your normal flow of members, you’re also planning to host several gym events

New and old gym owners alike: Protect your investment! Gym flooring is essential. It provides many functions in your place of business. Like, proper protection and utmost comfort for your members and athletes during their workouts. Also, it boosts the attractiveness of your inside space.

Dirty floors can become a potential health or safety hazard. They harbor bacteria and become slippery when they are built-up with gunk. You don’t need that kind of avoidable stress in your life. Plus, they could smell.

Clean the mats already!

How to clean gym mats:

Turn it up

Your first order of business is to have a little fun with it and turn on your Pandora or Spotify. It’s proven that people are able to go farther and longer during workouts when they’re listening to their favorite jams. The same is true for chores. So, crank it up and get to sweeping!

Determine the type

Before diving into the next cleaning tips, it’s important to take note of which type of material you’re working with. Do you have tile, rubber flooring or something else?

Tile

All you need for tile flooring is a mop, some hot water, and your choice of disinfectant. You can choose from ammonia, bleach (but never the two together!), or a specialty floor cleaner.

If you want to go a more natural route with fewer fumes, you can buy a bulk of good old fashioned distilled white vinegar. It works great because not only does it tackle different bacteria like e.coli and salmonella, it’s also tough on residue and it dries fast. You only need about a half a cup per every gallon of water for it to clean and disinfect properly. Then, let the area air dry.

If you’re worried about your whole gym reeking like a giant bag of salt and vinegar crisps- don’t be. The smell disappears when the floor is dry, and what’s more is, it will absorb other unpleasant scents with it.

Laminate

There aren’t as many cleaning options for laminate flooring as there are with tile. They also can’t handle a lot of the harsher chemicals, have excess water on them or even stay just a little wet for even a short period of time. With that said though, they are cheaper to install and require less maintenance than some of the other floors on this list. Even if it doesn’t sound like it.

Your best bet with laminate is to look for a specialty floor cleaner or use a damp rag with hot water and white vinegar. Afterward, you want to wipe over it again with a dry rag.

Yoga Mats

Yoga mats have all sorts of fun stuff lurking on them- sweat, tears, dead skin and so much more. They get a lot of up close and personal action. Fortunately, they are a bit easier to clean and maintain. All you have to do is set out some paper towels and a homemade blend of water, detergent and essential oils. After each class, have every guest lay their mats on a flat surface and wipe them clean. You can use more paper towels to dry them, or conserve your supply by letting them air dry.

Rubber Mats

Like laminate, rubber flooring has some do’s and don’ts also. You can use a variety of cleaners. But, there are different types of rubber. Don’t use anything acidic to clean them, like vinegar. It will eat through the mat and cause it to degrade faster. Also be sure to find a rubber that won’t mold after exposure to excess water and to use a mop made out of nylon. Cotton mops tend to leave bits and pieces behind.

Now that you know how to clean and disinfect your floor, sit back and enjoy your work. Ahhh, clean flooring. Your members and athletes will appreciate you! One last thing- you should aim to clean the mats at least once a week.

If you found these cleaning tips helpful, come back and visit our blog often for more fitness industry related information.

Gym-Business-Ideas

Gym Business Ideas

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If you’re on the fence about building a fitness business or starting your own gym, we’re here to say: go for it!

Why not? When you’re passionate about health and fitness, and eager to make an impact on other people’s lives, it only makes sense to earn a living while doing it.

Lucky for you, the fitness industry is at an all-time high, with no reason to believe it’s going out of style anytime soon. That’s because there are always going to be people who want to eat better, look better, feel better, and be better. So, in no time at all, your small business could result in a ton of profit. In this post, you will find several business ideas to get you started.

1. Become a Physical Therapist or Nutritionist

Do you have to go to school before you open a business? No. If you’re ready to get started right now, you will be happy to know there are plenty of fitness careers that only require certifications.

However, if you are good at hitting the books, it’s never a bad idea to earn a bachelor’s degree or doctoral degree, in any health-related field. It would open the doors to many more fitness career possibilities like physical therapy, or nutrition.

With physical therapy, you can coach patients on how to manage or prevent injuries, like athletes. Or if you’re more interested in what goes into the body, you could become a nutritionist and help with meal plans, weight loss, and eating healthy. After all, only a small percentage of results comes from the actual working out. The rest of a client’s results depend on what type of fuel they are loading up on and if they are eating healthy or not.

What’s especially great about both of these professions is that they can find work anywhere. If you want to be a physical therapist or nutritionist in someone else’s gym, cool. If you want to be a physical therapist or nutritionist in your own gym, equally cool. You could start out anywhere and branch out to your own place of business as your experience grows.

2. Become a Personal Trainer

Personal training is another flexible career. Meaning, you have options of where you want to work also. The possibilities are endless. You could work at a gym, make house calls, set up pop-up events someplace and eventually take clients with you when you open your own space.

Because let’s face it, it’s tough to go at weight loss alone. It’s nice to have someone who can assist and encourage you in achieving your personal goals and help you stay the course. So from a client perspective, once you’ve found a personal trainer you’re comfortable with, you’re willing to follow them to the ends of the earth. Whatever it takes. That’s why personal training will always be a market with high potential.

3. Open a Specialty Gym

When opening a gym, you could make it a free for all, where anyone is welcome to come  do their thing on the equipment. That’s always fun! But, if you are particularly skilled or knowledgeable in a certain fitness area you enjoy, hone in on it and transform it into your small business. Like CrossFit, powerlifting, yoga or dance.

4. Yoga Studio

People head to their yoga mats daily for many reasons. Not only does it improve overall flexibility and physical fitness, but it’s also a way to destress and clear the mind. And the better news is, this health trend isn’t going anywhere, anytime soon. So, if you love yoga and want to help others work toward finding their own spiritual grounding, take steps toward getting your yoga license and becoming a yoga fitness instructor.

5. Dance Studio

Consider becoming a dance fitness instructor. Much like yoga, dance is here to stay. People can’t resist the urge to get up and move their bodies in a dance studio. Unlike running, dancing is the one kind of cardio that can do no wrong and there are many types to choose from. There’s Zumba, jazzercise, salsa, hip hop, ballroom dancing, and pole dancing.

Now that you have some business ideas to get you on your way to starting your own gym, think about your next steps, like creating a business plan and investing in gym management software. For more fitness industry tips, visit our blog often.

gym-marketing-ideas

Gym Marketing Plan For Your Fitness Center

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Gym owners- creating a gym marketing plan is essential to the success of your fitness center if you hope to add new customers and continue making revenue. In this post, you will find a quick introduction to answer these four questions: what, why, who and how.

WHAT

Let’s rewind for a second and start at the very beginning. So, what is it exactly?

Well, a gym marketing plan is basically your written marketing strategy or game plan. It’s the overall record you outline for yourself and refer to often during the length of your business venture. Don’t be afraid to jump in right away and jot down business goals. Whatever you markdown initially isn’t written in stone, and that’s the beauty of this living and breathing document you are shaping. The point is to consistently tweak it with any new information you believe is pertinent to keeping your gym growth at a healthy rate.

In your document, you can plan for the next month, quarter or even the full year, and it doesn’t have to be super fancy or overly complex in order for it to work. You just need to know these four main things your target, objectives, strategies, and tactics. Who are you marketing to? What are your goals? What are your best ideas on how to reach them? And what steps are you going to take to do so?

WHY

Why do you need to have a plan? It’s because very few people are ever able to ace a test without first studying for it. Especially in business. There is always going to be a certain trend you want to keep a close eye on or follow in order to grow yourself successfully. In the case of gyms, you want to track your customers. You want to know who they are and what they like and don’t like.

You can have the greatest facility with state-of-the-art machinery and top-notch instructors. But, none of that means anything if you aren’t able to attract new customers to your fitness center and get the existing ones to stick around. Especially in an industry that is getting bigger by the day. No, make that bigger by the second! The fitness industry is growing at such a rapid rate. So, if you hope to stay in the game, you need to make sure you are constantly learning new things and applying them so your brand can continue to stand out.

WHO

If you aren’t comfortable taking on all of these responsibilities by yourself just yet, or there simply isn’t enough of yourself to go around, you should implement these two things:

1. You can research a good gym management software. Gym management software is a computer program that runs real-time tabulations to provide the right content, to the right person, at the right time. It can tell you which customers are attending class or alert you on who has missed out. It can tell you how much money you’ve made for the month and if your revenue is climbing or if it’s plateaued. Plus, it assists with everyday clerical tasks like checking in on your customers or sending out nurture emails.

2. The next thing you need is to find people who specialize in marketing and data to use those inputs from your gym management software. Hire an experienced digital marketing team to help you create your business goals and execute a tailored plan. Their job is to help you run your marketing efforts and increase brand awareness on social media. They also drive traffic to your doorsteps through organic and paid searches and keep you up to date on a month over month business-related growth. Of course, there are traditional agencies as well, who focus more on commercials, billboards, and other efforts.

HOW

Once you’ve got a marketing strategy mapped out and your programs and people in place, it’s time to put all of those notes to use. Test out the theories you’ve learned about the fitness industry, and start gaining traction. Fortunately, living in the digital marketing age has made promoting any kind of product a lot easier than it used to be. For starters, get on social media and promote, promote, promote yourself. Then, create and host a variety of gym events, follow up on every single lead, use email marketing, and start a referral program.

Gym owners, good luck on creating your marketing plan and building up your loyal customers. We hope this post has new or valuable content for you! Check back often for more fitness related topics and industry savvy tips.

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Gym Event Ideas To Increase Your Fitness Business

« Blog | Written by Emily Duty | | (0) Comments

Are you wondering if hosting gym events will be helpful in keeping your current members active while also attracting new ones? The short answer is yes. The long answer is- absolutely yes!

Not only are gym events great for business and raising your brand awareness, but they’re also just plain fun to put on. It’s an excellent way for you to be involved with your fitness community and get to know your customers better. Plus, they’ll appreciate that you aren’t all work and zero play. Because everyone loves a good social hour.

The question is where do you start? Or, which events do you put on first? In this post, you will find some gym event ideas to get your party going!

1. Grand Opening

Is your fitness center about to open its doors for the very first time? Congratulations! You’ve likely been running around like a chicken with its head cut off. Have you been making sure the space is just right? Ordering equipment, lining up teachers and classes, and setting up your gym management software? We know how it goes, and all of that is fantastic stuff!

But, now you need to switch gears over to marketing yourself. Hop on your social media (it’s 2019, we know you’ve got one!) and let everyone know when and where your big day will take place.

Hire a DJ to play upbeat music, offer live demos of your classes, and put out a few trays of healthy finger foods, like proteins, fruits, and vegetables. You could even consider catering from one of the local businesses in your area. It might be the start of a beautiful business relationship; One where you’d help to promote each other.

Besides the free class demos, put on several small contests also. The bigger prizes can be things like a free gym membership trial or free personal training sessions. And the smaller ones can be door prizes or swag bags filled with items that have your logo on them: t-shirts, water bottles, towels, etc.

2. Happy Anniversary

Brand new gyms aren’t the only ones who get to have all the fun. Older gyms can too! Host an annual anniversary bash for your establishment each year. You’d offer all the same things as you would at a grand opening, but now you focus on your milestones.

Change the prizes or swag bags to reflect your number of years in business. If it’s your first year, give every person one free class pass. Or if it’s your second, put each name into the door prize drawing two times. You can get creative with it.

3. Challenges and Contests

Once you have a steady client base built up, get some challenges going. Friendly competition could help grab your members attention and keep their attendance on track. Do weekly or monthly weigh-ins and measurements. Whoever has tackled the most miles or burned the most calories at each contest check-point will win a prize. It doesn’t have to be anything crazy- unless you’re a ninja warrior gym of course, and you want it to be.

The difference between challenges and contests is that with challenges, everyone works toward a similar goal and each person receives acknowledgment or praise once they’ve reached it. A contest, on the other hand, is a bit more competitive, with only one or two winners in the end. You can choose whichever one feels the best to you- or mix and match them.

4. Target Audience

It’s important to learn who your target audience is. Who are you speaking to? Are your current members mostly body-builders? Crossfitters? Yogi’s? Runners? Dancers? Families? All of the above? Shape your events around the audiences you are trying to attract to your facility.

If it’s body-builders you’re after, then you will want to bring in the big guns. Meaning, you need to find famous or locally famous body-builders who can come in to talk about tips and motivation tricks to your clients. Yogi’s will look for free yoga sessions, dancers will look for Zumba and salsa nights, and moms will look for Target gift cards and mimosas. Kidding. (Mostly! But it can’t hurt.) They will likely look for “mommy and me” type opportunities where they can bring their kids with them to class.

The point is, a yogi probably couldn’t care less about a body-builder pep talk, and vice versa. Think about what will appeal to each target audience and either host a bunch of small events, or a big one to appeal to the majority.

5. Fundraising & Charity

There’s always going to be a fundraising event or charity event in your community looking for a space to do their thing. It would be pretty cool of you to rent out, or even offer up, your facility for a few hours. Not only would you get some good karma out of the deal, but you’d also be getting free marketing and new visitors checking out your place.

6. Pop-Up

So, pop up events are exactly like the name implies. You pop up someplace unexpected and offer free classes for people to try out. By taking your classes outside of your facility, you are expanding your reach, and you’re bringing your brand awareness to a group of potential customers who might not have been exposed to it otherwise.

Are you ready?

Was this list of gym event ideas helpful? If you test one out, we’d love to hear how it went in our comments.

how to sell gym memberships

How to Sell Gym Memberships

« Blog | Written by Emily Duty | | (0) Comments

Gym owners: You’ve got a bangin’ fitness facility, located on the perfect piece of property, filled with only the best of the best equipment and most dedicated employees. But, that means absolutely nothing if you can’t find people who want to sign with your gym. Keep reading to learn 5 ways you can turn prospective members into loyal customers with this “how to sell gym memberships” guide.

Make a Lasting First Impression

You’ve heard it before; First impressions are everything. It’s quite possible the person who walks through the door has tried the gym scene before and it didn’t last. Any hint of pushiness or aggression could send them running in the other direction.

Always be kind, encouraging and patient. If you come off like you’re only interested in membership sales, you could quite possibly confirm the doubts or fears they had before they entered.

Be genuine. Get to know them. Let them ask their questions. When they’re done, ask them their “why” and their goals. Afterward, you will be able to take them on a personalized tour of your place. You can point out classes, instructors, and equipment you feel would be a good match for them. They will appreciate your genuine interest in their mission.

It’s important for your staff to do the same. Schedule a monthly training session. In the training session, you can go over best customer service practices and even do role-playing activities. Consider making your sales team different from your walk-in greeters. Let the sales department take the phone calls.

Get on Social Media

Invest in social media advertising, if you can. Or if you’re pretty online savvy, manage it yourself to save some money. Regardless, it’s a good tool to use. In recent years, it has become a great way to increase brand engagement and sales for all kinds of businesses.

Nowadays, everybody is selling something online and people hate being directly sold to. We get it. Especially if you plan on re-sharing things to your personal page for added reach. However, there is a way to show off your brand and entice your audience without being in anyone’s face about it.

All you have to do is keep it real. Post updates with offers, glimpses into classes, and pictures of your employees and members kicking butt and taking names. It won’t take long for others to notice all the fun going on and reach out with their inquiries.

Look for influencers- people who have a large following in the fitness industry. They have the ability to persuade their audience into checking out your space too. Not all influencers are looking for monetary payment. They might be willing to trade services with you; free shoutouts for a free membership. Though, if they are starting out, they may only want experience for their portfolio.

Run Promotions and Special Offers

Sometimes all you need in order to gain exposure is to run promotions and special offers. You know everybody likes those. Everybody likes free too; a little taste test before they agree to commit.

Now, free might not sound quite as exciting when it’s your money or fitness facility. But, when it’s done right, you stand to garner quite a bit of attention which in turn could lead to membership sales.

If you’re new to the neighborhood, and even if you’re not, throw a welcome party. And then? Throw another one. Why not? Host events where you can offer samples of your most liked classes. Do fun workouts and workshops, informational Q&A sessions and even rent out your space to a community cause or local businesses.

Offer a Referral Program

Why should newbies get all the perks? Give your existing customers an incentive to share in the celebration as well. Start a referral program and give every member a certain amount of free passes. That way, they can bring in friends and family to workout with them and crush their goals together. Once their guests sign-up, they get credits or points toward their account.

Take it one step further and extended the offer to your employees. You can make it a monthly giveaway. The employee to get X amount of signs up gets- whatever you decide.

Use Gym Management Software

Use your handy dandy gym management software to notate strong leads and prospective members to follow up with. You could also use it to track your sales. Find out which tactics are working the best.

Don’t have one or know what a scheduling software is? Not a problem. Read our blog called, “What is Gym Management Software?”. Afterward, ask for a free demo on our gym software page.

We hope you learned something new about how to sell gym memberships. Go snag some loyal customers. If you did, we’d love to hear from you. Leave us a comment. For more fitness industry related tips, keep an eye out on our page.