Gym Barbell Blog

Piecing Together the Ideal Marketing Plan

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We’d like to give some helpful tips in rounding out your marketing plan for 2019 and making all the components come together in a way that is beneficial to your business. It’s not one particular method or tactic that will make your marketing plan successful, but using every channel available to you. Below is a list of marketing ideas that go above and beyond:

1. Business Appreciation

Work with other local businesses; you promote their businesses and they promote yours.

2. VIP Passes 

Create a no nonsense business card inviting people to a free trial class or week. Feel free to send staff out to nearby supermarkets and hand out the VIP passes to drive more traffic to your gym or facility.

3. Week Free Passes 

Hand out this pass to all new members to give to friends. This then leads us to a referral program…

4. Referral Program

Create a referral program where your current members get rewarded for referring others to your club or facility.

5. Two, Four, Six, Eight, and 10-week Calls 

Follow-up with people who have tried out your facility. A reminder of their time spent there will lead to a lot more conversion and give potential customers a sense that you already care about them.

6. Buddy Weeks 

Begin a “bring a buddy” program where your members are encouraged to bring a friend to try out your club or facility. This will also offer great support for your referral program.

7. Any Kind of Community Marketing 

Exhibit and attend local fairs, events, and tournaments. You’ll find a diverse market of people you can expose your business to while supporting other local businesses.

8. Anyone Who Asks You to Advertise or Donate 

If a local organization is doing a fundraiser, instead of taking an ad out in the local journal, give them passes to distribute at their event. Your cost will be minimal and the activity is guaranteed to get someone through the doors to experience your gym or facility.

9. Meet with Larger Businesses 

Offer to give businesses with many employees a free membership of your choice (whether it’s one month or three months). Let management know the value of the free memberships and let the owner sell it. The owner will be giving the memberships as a gift from him or herself. The owner benefits from the employees’ good will and you benefit from new leads.

10. Quality Control 

The goal must always be to create unbelievable motivation about your business. A happy client is someone who will continually stay with you, spend money, and be a raving fan. Given the opportunity, a happy client will talk about you continuously. That client will refer you every chance he or she gets. See “The Building Blocks of Customer Loyalty” post on how to keep your customers happy.

Seamlessly combining these elements into your marketing plan is the most important thing you can do in order to maximize marketing efforts. One of these components alone will not work without the others. It’s a good idea to spend some time thinking about how to use the marketing channels and resources you have at your disposal and how they will help grow your business.

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