Author: Miranda Pruitt

EZFacility Team Expands to Meet Fitness Industry Growth in 2023 and Beyond

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WOODBURY, N.Y., UNITED STATES, January 19, 2023 – EZFacility, a leading provider of cloud-based gym and sports facility management software, has expanded its workforce to increase support for the growing fitness industry. Having rebounded to pre-pandemic levels in 2022, the fitness industry is expected to grow by five percent in 2023. At a time when many tech companies have slashed headcount, the SaaS provider has begun staffing up to make sure it’s ready to meet increased demand without sacrificing quality.

“As always, we’re committed to delivering the highest-quality technology and the best customer care in the industry,” says EZFacility President Bryant Strozinsky. “By investing in our team, we expand our ability to provide the tools our clients need to adapt and thrive—which, in turn, drives our mutual success.”

Throughout 2022, EZFacility welcomed new team members in R&D, sales and marketing, and customer service—including Director of R&D Jonathan Wakefield and Director of Account Management Lynn Campbell.

The latest addition to the company’s R&D team, Jonathan Wakefield has proven expertise in managing product innovation for growing tech companies. His presence, along with the expansion of the product management team, solidifies EZFacility’s commitment to accelerating the development of new business tools for the fitness and sports industries. “We’re looking forward to working with our community to develop the solutions they need to succeed in the rapidly evolving fitness market,” Wakefield says.

Lynn Campbell’s arrival at EZFacility signals a renewed focus on customer success for the company. “Because we’re already known in the industry for our commitment to service, our goal over the next year is to see just how high we can elevate the customer experience to complement our technical solutions,” Campbell explained. Before joining EZFacility, Campbell co-founded a SaaS startup that provided online sports management solutions for youth and adult sports associations, in addition to helping B2B companies build effective customer success teams.

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Which Web Browser Should I Use to Access My EZFacility Software?

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Most likely, your preference for a particular web browser is based on your experience with specific devices or brands. Mac and iPhone users are familiar with Safari. PC users know Microsoft Edge. Android users are accustomed to Google Chrome.

When it comes to your software, however, certain browsers can offer distinct advantages. “At EZFacility, we recommend Chrome to our clients,” says Greg Barra, Manager of Support & Training. “Not only is it a popular browser, it’s also easy to use and offers some of the best add-ons and customization, which makes it a good option for our users.”

Why is Chrome our favorite web browser?

While each browser offers advantages, Chrome stands apart from its competitors as the most popular choice for e-commerce users. “Since Chrome is the market leader, it made sense for us to optimize our system to perform on the platform,” commented EZFacility’s Director of R&D, Mike Vidal.

Chrome offers best-in-class security, an intuitive interface, and an extensive library of third-party extensions to enhance the user’s experience. It offers excellent malware protection on almost any device, giving you peace of mind as you use your club’s management software. You can also customize your Chrome homepage, which puts your EZFacility software and other vital business tools at your fingertips at all times.

To use Chrome to access your EZFacility software, simply Download Chrome and follow the instructions below to make it your default browser.

How to set Google Chrome as your default browser on Mac:

  1. If you haven’t already, Download Chrome.
  2. Launch Chrome.
  3. Click the three vertical dots in the top-right corner of your screen.
  4. Click “Settings.”
  5. Under “Default browser,” select “Make default.”

How to set Google Chrome as your default browser on PC

Windows 10 or later:

  1. If you haven’t already, Download Chrome.
  2. Open the Start menu by clicking the blue Windows logo.
  3. Click the gear icon to open Settings.
  4. Click either “System” or “Apps,” depending on if you’re running the Original or Creators version of Windows. Then select “Default apps.”
  5. Under “Web browser,” click your current browser.
  6. In the “Choose an app” window, click “Google Chrome” to set it as your default browser.

Windows 8 or older:

  1. If you haven’t already, Download Chrome.
  2. Click the Start menu at the bottom of your screen, represented by the Windows logo.
  3. Click “Control Panel” and then “Programs.”
  4. Select “Default Programs” and then “Set your default programs.”
  5. On the left side, select “Google Chrome” and then “Set this program as default.”
  6. Click “OK” to save your changes.
how to sell gym memberships

EZFacility Software Release: EZPayments Launches in the UK, Smartwaiver Updates

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Today’s release launches a new payment processing solution to EZFacility’s clients in the UK, along with updates to our Smartwaiver integration for improved document management. More than ever before, sports and fitness businesses are operating in a digital world—from virtual classes to mobile booking to digital waivers. As the industry evolves, our development team is hard at work building the tools you need to adapt and grow in this ever-changing landscape.

Continue reading “EZFacility Software Release: EZPayments Launches in the UK, Smartwaiver Updates” →
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EZFacility Software Release: Groups in the New EZFacility Experience

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In today’s release, one of our most popular features has been reimagined within EZFacility’s new user interface. New enhancements to the Groups module will help simplify and streamline the way facilities manage teams, leagues, camps, and other group-based events. Today’s updates will allow you to filter Groups, view related and sub-Groups in a simplified grid display, and use streamlined workflows to manage Groups and registrants in fewer clicks.​​ Read on to learn more about the Groups modules and the enhancements in today’s release.

Continue reading “EZFacility Software Release: Groups in the New EZFacility Experience” →
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EZFacility Software Release: Vaccine Tracking, Membership Docs, & More

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In EZFacility’s latest software release, we are excited to deliver highly-anticipated features while continuing to build on the release of our new user interface earlier this year. Beyond the usability and time-saving advantages, EZFacility’s new user interface is where you’ll find the biggest and best enhancements our team has to offer. Updates in today’s release include vaccination tracking, flexible membership documents, expanded Google Analytics tracking, and email marketing capabilities. Let’s take a deep dive into the enhancements in EZFacility’s most recent release!

Continue reading “EZFacility Software Release: Vaccine Tracking, Membership Docs, & More” →

EZFacility Releases Cutting-Edge Fitness Point of Sale Solution

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Woodbury, NY | March 13, 2020 – This month, EZFacility released a point of sale (POS) upgrade for its industry-leading web-based management software for the health, fitness, and sports industries. The new POS system employs the latest technology to deliver a fast, intuitive, mobile-responsive tool for managing sales, suppliers, and inventory.

“When we first thought about redesigning our POS system, we knew we wanted to combine our knowledge of next-generation SaaS and payment trends with direct feedback from over 1,700 of our users,” said Mike Vidal, Director of R&D at EZFacility. “We focused on implementing the latest cloud-based technology while improving the user experience—reducing clicks, increasing speed, and enhancing valuable features.”

The platform transforms the process of selling products for fitness, sports, and recreation businesses. From any device, users can lead their customers through an accelerated sales experience, complete with automated receipts and reporting. At these facilities, speed is critical to keep customer traffic flowing and operations running smoothly. As a result of the new streamlined process, businesses experience increased productivity and customer satisfaction.  

As the popularity of mobile point of sale terminals continues to rise, the new POS platform is poised to meet the needs of a wide variety of businesses, such as small fitness facilities to growing health and wellness organizations, and established franchises. The mobile-responsive design provides a true anytime-anywhere sales solution for these rapidly evolving industries.

Several features of the new POS system can be customized to meet individual business needs. “We understand that every client has unique needs, which is why our point of sale was built with flexibility in mind,” Vidal explained. In addition to integrating with their chosen printer hardware, businesses can personalize register layouts, sales reports, and promotional offers.

Additionally, the POS module supplies vital business management tools to the growing health and fitness market. Business leaders can use the platform to track revenue sources, manage supplier contracts, and automate inventory alerts for popular retail items. Point of sale integrates with EZFacility’s all-in-one management software, linking sales figures to key marketing, operations, and financial metrics.

“The POS release kicks off a series of user interface enhancements that strengthen our offering to existing customers and pave the way for features that appeal to a broader audience,” said Bryant Strozinsky, President at EZFacility. “We’re encouraged by the positive response we received following the upgrade, and we look forward to working closely with customers and industry experts as we develop future innovations together.”

After delivering the seamless point of sale solution, EZFacility plans to complement the changes with additional inventory management functionality and a sequence of upgrades targeted at enhancing the software’s overall user experience.

About EZFacility

EZFacility, Inc., a division of Jonas Software, is a global leader in scheduling, management, and membership solutions for the health, fitness and sports industries. Since its launch in 2003, EZFacility has offered simple, yet highly-effective, web-based club management tools that enable its thousands of users in more than 30 countries to streamline operational performance; improve the efficiency of their staff; and increase their bottom-line. For more information visit ezfacility.com or call 866-498-3279.

6 Must-Do Marketing Tactics for Shooting Ranges

6 Must-Do Marketing Tactics for Shooting Ranges

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Coming up with creative marketing for your shooting range can be difficult, especially when you’re focused on managing the business and making sure customers feel comfortable and confident in your facility. It gets even trickier when your goal is to attract younger enthusiasts looking for a modern, engaging experience and a safe learning environment. These six marketing techniques will help fill your shooting range with new customers and loyal members.

1. Market your shooting range to gun buyers

Offer incentives with gun purchases to target ideal customers for your shooting range. If you don’t sell firearms at your facility, you can pair up with local retailers. Try offering gun buyers special same-day promotions, including:

  • Free shooting range passes
  • Discounted premium memberships
  • Free membership initiation

To take this a step further, create a special package deal that includes discounted shooting range membership, free initiation, branded merchandise, and a bonus guest pass.

2. Host classes and training workshops

Many of your future customers are new to shooting and gun ownership. Offering introductory courses on gun safety, personal defense, and shooting techniques to provide a fun, safe way for them to learn about your business while building skills. Once you’ve established a relationship with these budding enthusiasts, it will be easier to convert them to frequent customers and gun club members.

3. Attract new audiences with special events

Special events are a vital part of marketing for your shooting range for two reasons:

  1. Events are a fun, easy way for new people to get to know your business and community
  2. Events can be an independent revenue stream that fuels other marketing and business activities

When thinking about the types of events to host at your shooting range, consider what will interest your existing customers and new ones. Organizing a tournament is a great way to engage seasoned target experts while a more fun event that involves shooting playing cards to create the best poker hand may appeal to a new, younger audience.

4. Stay connected with email marketing, social media, and a mobile app

Attracting new customers is only the first stage of your shooting range marketing. Once you’ve made an initial connection, you’ll need to engage potential customers through email, social media, and mobile apps.

Tracking prospects through your shooting range software will allow you to communicate regularly via email and SMS text messaging. In addition to these communication basics, shooting ranges should consider adding another tool to their marketing arsenal: a mobile app.

Once prospects download your app, they’ll get notifications about upcoming events, class schedules, social media updates, and special offers. And with users spending 18 times more time on mobile apps than websites, it’s no surprise that your app users become your most loyal customers. 

5. Build a loyal customer base

While you should always think about ways to attract new customers to your shooting range, it’s important to devote marketing resources to your existing clientele, too. Because members and regulars are your main source of revenue, their happiness is what ultimately determines your success.

Use social media marketing to recognize member achievements, ask for feedback, and create a sense of community among gun club members. Make sure that staff are knowledgeable, prioritize safety, and go above and beyond to make every experience positive.

Keep in mind that while a happy customer will act as an ambassador for your business, the opposite is also true. An unhappy customer can spoil even the best marketing plans.

6. Ask for referrals

If you’ve done a good job building a loyal following, you can leverage these relationships to ask for referrals. When it comes to increasing referral leads, there are two main rules:

  1. If you want more referrals, you have to ask for them
  2. The best time to ask for a referral is right after your customer has a positive experience with your shooting range

One of the biggest mistakes shooting range owners make is forgetting to include referrals as a formal part of their marketing strategy. Identify opportunities to request referrals and make a plan for how you’ll ask for them. Not sure where to start? Try these ideas:

  • After a home defense course, ask participants to provide the name of one person they think would enjoy the class in exchange for free merchandise
  • Offer new participants a free guest pass after their first visit
  • Give friends of members 25% off an upcoming event

Does Your Shooting Range Marketing Hit the Target? 

Now that you know these six essential marketing strategies, it’s time to put them into action. This means scheduling your marketing efforts and choosing the right software tools and technology to help you get it done. To learn more about how EZFacility helps gun clubs and shooting ranges with their marketing, chat with us today.