As many of our clients may have noticed, we’ve been doing a big push around securing testimonials and success stories from our customers. There’s really no better way of showing potential clients that we provide an excellent product than having a happy client say it!
That being said, we’re going to pass along some tips on how to get the right testimonials from your members for your club or facility. One or two sentences from a satisfied member can go a long way to improving your company’s image.
- Reach out to members that have gone out of their way to give you a compliment in the past. The likelihood of them being open to giving you a positive review is high and therefore should be taken advantage of.
- Ask members to use different resources to give comments or reviews. A few examples can include your company Facebook page, Google reviews, or industry sources. These are areas where potential members will be looking to see what others are saying about your club or facility. Set up your member so that they can easily find whatever resource you want them to post a review on. For example, if there is a specific industry source that you would like for them to comment on, send them the link in the email for quick and easy access.
- Make extra use of these same testimonials by placing them in their own section on your company website; the first place people will look to get information. By finding testimonials and success stories easily on your website, potential clients will have little reason to look for them elsewhere.
- Finally, go the extra mile to get a video testimonial. Maybe you’ve helped a member achieve their goal or attain a noteworthy result, take advantage of their hard work and your own hard work by asking them to do a video of their story. Your management software should allow you to keep track of member results; access them for reference in determining who may be a good fit for a success story. This will give you great content to put on your website or should you have it, your YouTube channel.
The process of searching for the right members for customer testimonials should be easy if your club or facility is in good running order. Starting off with those that have come to you and let you know that they love what you’ve done for them is the simplest. From there it should be easy to reach out to them with a quick email.
Thanks for reading and come back soon for more tips and ideas!